ABC’s Good Morning America was back on top in both total viewers and the A25-54 demo last week, while Today took the A18-49 demo. But No. 3 “CBS This Morning” was the only network morning newscast to grow in total viewers: up +12 percent compared to the same week last year.
GMA continues to see widest A25-54 margin over Today in 22 years, since the 1992-93 season. Meanwhile, CTM is in its closest competitive position to the NBC broadcast since the final week of 1994.
The averages for the week of April 27, 2015:
- Total Viewers: ABC: 5.356M / NBC: 4.772M / CBS: 3.719M
- A25-54 viewers: ABC: 1.939M / NBC: 1.814M / CBS: 1.076M