Morning Show Ratings: Week of April 16

By A.J. Katz Comment

ABC’s Good Morning America was the most-watched morning show for the week of April 16. The program delivered its most-watched audience in 6 weeks, and its best demo audience in 4 weeks. The program received a nice ratings bump on Monday thanks to the buzzy George StephanopoulosJames Comey interview that aired on the previous evening on ABC.

Compared to the same week last year, GMA was -2 percent in total viewers, and -1 percent in the news demo.

NBC’s Today marked 121 consecutive weeks as the No. 1 morning show among adults 25-54, the demo which matters most to news advertisers. Today managed to win Friday across all categories, including total viewers. Similar to GMA, Today delivered its most-watched audience in 6 weeks, and largest demo audience in 4 weeks.

Compared to the same week last year, Today was -1 percent in total viewers, and -9 percent in the key demo.

CBS This Morning remained stuck in third, -8 percent in total viewers and -13 percent in the demo.

The averages for the week of April 16:

  • Total Viewers: ABC: 4.358M / NBC: 4.112M / CBS: 3.399M
  • A25-54 viewers: ABC: 1.392M / NBC: 1.427M / CBS: 884,000

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