Morning Show Ratings: Week of April 15

By Chris Ariens 

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NBC’s “Today” has reclaimed the top spot in the A25-54 demo for the week of April 15, winning by 19,000 viewers. This is the first weekly demo win for “Today” since the week of Jan. 28.

During this same week last year “Today” was on top in both Total Viewers and younger viewers, which came a week after “GMA” had broken the NBC show’s 16-year winning streak. “Today” is still down -11% in the demo vs. last year, while “GMA” has added younger viewers: +5%.

“GMA” still leads in Total Viewers and also grew from last year: +12% while “Today” lost viewers: -4%.

The big winner again is “CBS This Morning” which, while still trailing by two million viewers, is up +24% in viewership vs. last year.

The averages for the week of April 15:

  • Total Viewers: ABC: 5.623M / NBC: 5.047M / CBS: 3.148M
  • A25-54 viewers: ABC: 2.044M / NBC: 2.063M / CBS: 1.094M
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