For the week of April 15, NBC’s Today was the No. 1 morning show in all relevant audience categories, including total viewers.
This feat marks Today’s 11th across-the-board win of the broadcast season and it’s biggest margin of victory over GMA since Pyeyongchang (Feb. 2018).
Today has won two of the past three weeks across the board, and the show has finished No. 1 in the key A25-54 demo for 173 consecutive weeks.
GMA finished No. 2 across the board this past week, but the ABC morning show remains the most-watched for the 7th consecutive year after coming in 1st place for the prior six seasons. It’s also cutting its A25-54 demo deficit versus Today from last year by 2%.
Compared to the same week in 2018, NBC was -1% in total viewers, ABC was -9% in total viewers, while CBS This Morning was -8%. In the A25-54 demo, NBC was -6%, ABC -18% and CBS -11% vs. the comparable week last year.
It’s evident that younger Americans continue to leave morning TV.
NOTE: Due to coverage of the Mueller report on Thursday (4/18/19), “Good Morning America” was retitled to “Good Morning, Amer” and “CBS This Morning” was retitled to “CBS This Morn,” while “Today” was retitled to “Today Show-TS” and coded as a breakout.
In addition, due to Good Friday (4/19/19), “Good Morning America” was retitled to “Good Morning, Amer” and “Today” was retitled to “Today Show-TS.” Each telecast is excluded from the weekly averages. ABC’s and NBC’s weekly averages are based three days (Mon-Wed), while CBS’ weekly averages are based on four days (Mon-Wed and Fri).
Numbers for the week of April 15, 2019:
|• Total Viewers:||3,974,000||4,055,000||3,125,000|
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD, 2018-19 Current Week (w/o 4/15/19), Previous Week (w/o 4/8/19) and Year-Ago Week (w/o 4/15/18). Season to date: Most Current: 2018 -2019 Season (9/24/18 – 4/21/19) and 2017-2018 Season (9/25/18 – 4/22/18). Averages based on regular telecasts.