It has been quite an eventful 24 hours in the world of morning news, with the top headline of course being Michael Strahan’s transition from co-host of Live! to co-host GMA this coming fall. It will be interesting to see how the move influences future numbers for GMA. For now, we’ll examine last week’s average impressions for each of the three programs.
The aforementioned Good Morning America remained TV’s most-watched morning news program for the week of April 11, delivering 4.9 million viewers on average. That’s a 1 percent improvement from the previous week, but an 8 percent decline from the comparable week in 2015 .
GMA maintained second place in the news demo, delivering 1.64 million viewers. That’s a 3 percent improvement week-to-week, but a 13 percent decline year-over-year.
NBC’s Today remained the top morning show in the news demo. The program averaged over 1.8 million adults 25-54 last week, a less than 1 percent decline from the previous week, and a 2 percent decline from the comparable week in 2015.
Today held the No. 2 spot in average total viewers last week, delivering 4.7 million on average. This is a 1 percent improvement from the previous week, but a 1 percent decline year-over-year. It appears as though Today skewed a bit older this past week as opposed to the week of April 4.
What has been lost in the whole GMA saga is the staff movement at CBS News. We reported last Wednesday that CBS This Morning executive producer Chris Licht would leave the program in order to become the showrunner for The Late Show. Ryan Kadro, who has been with CBS This Morning since the start, has moved from co-ep to ep. The change took effect Monday.
CTM delivered almost 3.8 million total viewers on average last week. That’s a 1 percent improvement from the previous week, and a 6 percent improvement from the comparable week in 2015.
This Morning also delivered 1.1 million viewers in the demo, a 3.5 percent improvement from the previous week, and a 6 percent improvement year-over-year.
The averages for the week of April 11, 2016:
- Total Viewers: ABC: 4.867 M / NBC: 4.703 M / CBS: 3.750 M
- A25-54 viewers: ABC: 1.639 M / NBC: 1.822 M / CBS: 1.082 M