Morning Show Ratings: Week of April 10

By Chris Ariens Comment

morning-tv-tvnewser_2016Five years ago this week, Good Morning America broke the Today show’s 16-year streak as the most-watched network morning show.

Five years later, GMA is still No. 1, with a +5 percent lead on Today last week, while Today remains No. 1 in the demo, consistently winning in younger viewers since late 2015.

But both shows continue to lose viewers. In fact, in the last 5 years, GMA is down -18 percent in viewers and down -36 percent in the A25-54 demo. NBC’s Today show is down -21 percent in viewers and down -32 percent in the demo, since that week in April 2012, when it lost to ABC for the first time in 16 years.

CBS This Morning, meanwhile, is up +42 percent in viewers and up +2 percent in the demo in the last 5 years.

Compared to the same week last year, ABC is down -13 percent in viewers and down -21 percent in the demo; NBC is down -14 percent and down -17 percent, respectively; and CBS is down -4 percent in viewers and down -7 percent in the demo.

NOTE: Good Morning America is based on 4 days last week, as it was retitled on Friday. Today and CTM are based on 5 days.

The averages for the week of April 10, 2017:

  • Total Viewers: ABC: 4.249M / NBC: 4.066M / CBS: 3.576M
  • A25-54 viewers: ABC: 1.290M / NBC: 1.515M / CBS: 1.010M

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