Five years ago this week, Good Morning America broke the Today show’s 16-year streak as the most-watched network morning show.
Five years later, GMA is still No. 1, with a +5 percent lead on Today last week, while Today remains No. 1 in the demo, consistently winning in younger viewers since late 2015.
But both shows continue to lose viewers. In fact, in the last 5 years, GMA is down -18 percent in viewers and down -36 percent in the A25-54 demo. NBC’s Today show is down -21 percent in viewers and down -32 percent in the demo, since that week in April 2012, when it lost to ABC for the first time in 16 years.
CBS This Morning, meanwhile, is up +42 percent in viewers and up +2 percent in the demo in the last 5 years.
Compared to the same week last year, ABC is down -13 percent in viewers and down -21 percent in the demo; NBC is down -14 percent and down -17 percent, respectively; and CBS is down -4 percent in viewers and down -7 percent in the demo.
NOTE: Good Morning America is based on 4 days last week, as it was retitled on Friday. Today and CTM are based on 5 days.
The averages for the week of April 10, 2017:
- Total Viewers: ABC: 4.249M / NBC: 4.066M / CBS: 3.576M
- A25-54 viewers: ABC: 1.290M / NBC: 1.515M / CBS: 1.010M