Morning Show Ratings: Q4 2015 and Week of Dec. 21

By Chris Ariens 

morning-show-anchors_640CBS This Morning is celebrating its 4th birthday by having its best ratings in at least 23 years. Meanwhile, NBC’s Today show won its first full quarter in the advertiser-friendly A25-54 demo in more than three years, since Q3 2012.

Though still in third place, CBS was the only network to see growth: up +8 percent in viewers and up +2 percent in the demo compared to Q4 of 2014. CTM is in its best competitive position in the time period vs. NBC in 23 years, and vs. ABC in 17 years. Good Morning America won the quarter in total viewers–its 14th straight quarter–but was down double digits: down -10 percent in viewers, and down -19 percent in the demo. NBC’s Today was down -5 percent in both viewers and the demo.

The averages for Q4 2015:

  • Total Viewers: ABC: 4.943M / NBC: 4.626M / CBS: 3.478M
  • A25-54 viewers: ABC: 1.675M / NBC: 1.790M / CBS: 1.014M

Good Morning America won the final full week of 2015 in both total viewers and the A25-54 demo. It’s GMA’s first weekly win over Today in the demo in four months. But once again, only CBS This Morning showed growth: up +6 percent in viewers and up +14 percent in the demo vs. the same week last year. GMA was down -1 percent in viewers and down -8 percent in the demo, while Today was down -10 percent and down -12 percent, respectively. Due to the Christmas holiday, the averages for all three programs are based on 3 days (Mon-Wed).

The averages for the week of Dec. 21:

  • Total Viewers: ABC: 4.930M / NBC: 4.408M / CBS: 3.357M
  • A25-54 viewers: ABC: 1.770M / NBC: 1.687M / CBS: 1.053M