Morning Show Ratings: Q2 2016 and Week of June 20

By A.J. Katz Comment

morning-show-anchors_640Good Morning America is TV’s most-watched weekday morning news program for the 16th consecutive quarter. Today finished No. 1 in the ad-friendly news demo of A25-54 for the third consecutive quarter, and CBS This Morning continues to be the sole program that’s experiencing year-over-year improvement both in total viewers and A25-54.

While GMA continued its run as most-watched weekday morning show, it experienced a 7 percent drop in total viewers and a 13.5 percent drop in A25-54 viewers from the second quarter of 2015.

Today managed to win all 13 weeks in the demo during Q2, but was down 1 percent from the same quarter last year. Today held relatively steady in terms of total viewers, down just .5 percent from Q2 of 2015.

CBS This Morning experienced its best quarter in program history, both in total viewers and in A25-54. The program was up 5.5 percent in total viewers, and up 6 percent in A25-54 from the same quarter last year.

The averages for Q2 2016:

  • Total Viewers: ABC: 4.767 M / NBC: 4.562 M / CBS: 3.693 M
  • A25-54 viewers: ABC: 1.564 M / NBC: 1.744 M / CBS: 1.070 M

For the week of June 20, Good Morning America was the most-watched morning news show, topping Today by 197,000 total viewers. That said, GMA was down 6 percent in total viewers year-over-year. Today remained No. 2 in total viewers, but fell 5 percent year-over-year. CBS This Morning had another strong week, up 10 percent in total viewers from the same week last year.

Today topped GMA by +200,000 in the A25-54 demo, and has now won the category for 26 straight weeks. That said, Today fell 2.5 percent from the same week in 2015. GMA continues to struggle in the news demo, down 14 percent year-over-year. Once again, CTM performed well relative to the same week in 2015, up 10 percent in the demo.

The averages for the week of June 20, 2016:

  • Total Viewers: ABC: 4.384 M / NBC: 4.187 M / CBS: 3.448 M
  • A25-54 viewers: ABC: 1.384 M / NBC: 1.584 M / CBS: 974 K


*TVNewser uses “Most Current Data” from Nielsen Media Research