Compared to Q1 2016, with heavy coverage of the presidential primaries, ABC’s Good Morning America is down -8 percent in viewers and down -15 percent in the demo; NBC’s Today show is down -10 percent in viewers and down -12 percent in the demo, while CBS This Morning saw the least viewer erosion, down -3 percent in viewers and down -6 percent in the demo.
GMA won Q1 among total viewers for its 5th straight Q1 win, while the Today show took younger viewers, marking its 6th straight quarterly win in the demo.
The averages for Q1 2017:
- Total Viewers: ABC: 4.602M / NBC: 4.332M / CBS: 3.699M
- A25-54 viewers: ABC: 1.481M / NBC: 1.664M / CBS: 1.073M
For the week, the three shows saw a combined 1 million viewer loss vs. the same week last year.
The averages for the week of March 20:
- Total Viewers: ABC: 4.270M / NBC: 4.100M / CBS: 3.544M
- A25-54 viewers: ABC: 1.354M / NBC: 1.624M / CBS: 1.057M