Morning Show Ratings: Bullet Points

By Brian 

> The Today Show beat Good Morning America by 13 percent and nearly 700,000 viewers the week of Nov. 14.

> Today had its best delivery among women in the 18-49 and 25-54 demos since the week of March 14 (Katrina excluded).

> NBC averaged 6.1 million viewers, while ABC had 5.4 and CBS had 3.1.

> The Early Show scored its “best week since Jan. 2005,” CBS says. The broadcast was “up in households (+14%), total viewers (+12%), women 18-49 (+10%), and women 25-54 (+8%) compared to the week before.”

> “For the season, GMA was up +5% in Total Viewers and an impressive +13% in Adults 25-54 while NBC was down -2% in Total Viewers and down -6% in Adults 25-54. CBS was down -4% in Total Viewers and down -12% in Adults 25-54,” ABC notes.

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