Morning #’s: For The Week & The Year

By Brian 

For the week of Dec. 26, The Today Show averaged 5.1 million viewers, while Good Morning America had 4.3 million and The Early Show had 2.7 million.

In the 25-54 demo, Today led GMA by 33 percent,” NBC’s press release says. ABC, meanwhile, is more focused on the year in review:

GMA delivered “its best calendar year ever in 2005 — highest delivery in both total viewers and adults 25-54 dating as far back as Nielsen Media Research’s electronic database,” ABC’s headline says.

GMA was “the only morning show to grow from 2004-2005 with an impressive 15 percent increase in the Adults 25-54 demographic and 7 percent increase in total viewers,” ABC adds. “NBC’s Today and CBS’ Early Show declined in both categories.”