Morning News Ratings: Week of May 28

By Brian 

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The gap between Today and GMA stood at 490,000 total viewers and 710,000 25-54 demo viewers last week.

Compared to the same week last year, NBC is down double digits, because viewers tuned in to see Katie Couric‘s farewell.

But season-to-date, Today has increased its advantage over GMA in the 25-54 demo from 20 percent with Katie to 29 percent with Meredith Vieira.

For the week of May 28:

Total viewers: NBC: 5,350,000 / ABC: 4,860,000 / CBS: 2,480,000

Households: NBC: 4.2/15 / ABC: 3.7/14 / CBS: 2.0/7

25-54 demo: NBC: 2,740,000 / ABC: 2,030,000 / CBS: 1,070,000

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