It was a less than stellar week for the morning news shows compared to the same week last year (week of Jan. 11, 2016).
ABC’s Good Morning America once again was the most-watched morning show for the week, but posted a loss in total viewers from the same week 1 year ago (down -7 percent). NBC’s Today was also down -7 percent in total viewers from last year, while CBS This Morning was down -1 percent.
GMA remains the No. 1 morning show for the current broadcast season, leading Today by just 97,000 viewers, but enough to hold the top spot at this point of the season for the 5th year in a row.
Today ranked No. 1 in the key A25-54 demo for the 55th consecutive week, but saw a rather sharp drop in the category from the same week last year (down -12 percent). Perhaps this is what our Pres.-elect was referring to when he decided to tweet about the program this morning:
No wonder the Today Show on biased @NBC is doing so badly compared to its glorious past. Little credibility!
— Donald J. Trump (@realDonaldTrump) January 18, 2017
Insults aside, versus last season, Today has almost doubled its key demo advantage over GMA, and has its largest lead over its ABC rival in more than 5 years.
GMA also saw a -12 percent decline in A25-54 compared to the same week last year, while CBS This Morning was down -7 percent.
The averages for the week of Jan. 9:
- Total Viewers: ABC: 4.715 M / NBC: 4.621 M / CBS: 3.781 M
- A25-54 viewers: ABC: 1.514 M / NBC: 1.725 M / CBS: 1.067 M