The ABC and NBC morning newscasts posted year-over-year declines in the key categories, while CBS continued to deliver year-over-year growth relative to 2015.
Good Morning America won the week in total viewers, but was -4 percent in that category, and -10 percent in the key news demo compared to the same week in 2015. Despite the decline, GMA is the most-watched morning newscast this season to-date and is maintaining the No.1 spot at this point in the broadcast season for the 5th year in a row.
Today remains the top morning newscast in the ad-friendly A25-54 demo, and has held that title now for 50 consecutive weeks. The program was -3 percent in the demo and -0.2 percent in total viewers relative to the same week last year. The program won Friday across the board.
Despite its No. 3 ranking, CBS This Morning continues to post year-over-year gains in the key categories. The newscast grew +9 percent in total viewers, and +14 percent in the news demo from the same week in 2015. Season-to-date, CTM is the only morning newscast to show year-over-year growth in total viewers (+6 percent) adults 25-54 (+13 percent) and women 25-54 (+10 percent).
The averages for the week of Dec. 5:
- Total Viewers: ABC: 4.750 M / NBC: 4.688 M / CBS: 3.901 M
- A25-54 viewers: ABC: 1.526 M / NBC: 1.807 M / CBS: 1.205 M