Today beat Good Morning America by 800,000 total viewers last week. All three morning shows had extensive coverage of the mass shootings at Virginia Tech.
“Today has beaten GMA by at least 500K viewers in A25-54 for 22 consecutive weeks,” NBC notes.
For the week of April 16:
Total viewers: NBC: 5,600,000 / ABC: 4,800,000 / CBS: 2,700,000
Households: NBC: 4.3/15 / ABC: 3.8/13 / CBS: 2.2/8
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