The ratings gap between Today, Good Morning America and The Early Show has tightened considerably over the past year, according to just-related February sweeps data.
In Feb. 2006, Today averaged almost 6.3 million viewers, while GMA had 5.23 million and Early had 2.96 million. This year, Today is down 5 percent with 5.98 million viewers, while GMA is up 3 percent with 5.41 million and Early is up 8 percent with 3.2 million.
The result? A 1.06 million viewer gap between Today and GMA shrank to 570,000 viewers between Feb. 2006 and Feb. 2007.
In households, Today had 4.6 rating last month — “its lowest February sweeps number in 12 years (since 4.4 in 1995),” CBS says in a press release.
In the all-important women 25-54 demo, Today had 3.0 rating last month, down from 3.4 last February, a 12 percent drop. GMA is down 4 percent and Early is up 8 percent.
ABC’s press release notes: “Compared to the 2006 February sweep, GMA retained its audience with the new on-air team of Diane Sawyer, Robin Roberts, Chris Cuomo and Sam Champion, and did not display any decline in total viewers.”
For the Feb. 2007 sweeps:
Total viewers: NBC: 6,033,000 / ABC: 5,222,000 / CBS: 3,226,000
Households: NBC: 4.6/16 / ABC: 4.0/14 / CBS: 2.5/8
25-54 viewers: NBC: 2,980,000 / ABC: 2,340,000 / CBS: 1,320,000
25-54 demo: NBC: 2.4/16 / ABC: 1.9/13 / CBS: 1.1/7
Women 25-54: NBC: 3.1/17 / ABC: 2.7/15 / CBS: 1.3/8
Morning News Ratings: February Sweeps
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