MLB.com At Bat 11 Lands in iTunes App Store, Quickly Becomes Top Sports App

By Alex Weprin 

At midnight last night, MLB.com At Bat 11 went live in Apple’s iTunes App Store. Less than seven hours later, it was the top app in the sports category, and is currently moving its way up the overall charts, at #37 for the iPhone and #36 for the iPad as of writing.

That is despite the app’s $14.99 price tag, steep by App Store standards.

The 2011 edition of the app boasts a few new features, such as a customizable home screen that features the users favorite team, and more to be announced before the season officially gets underway.

iPhone and iPad users will also get a free preview of MLB.TV, featuring 150 live Spring Training games starting Feb. 26. Android users will get access to live games on opening day.

The fact that the At Bat app sells so well and so quickly, despite its relatively high price, speaks volumes about the reputation MLB.com has built up over the last few years in the mobile space.

By far the most aggressive of the sports leagues in digital, MLB.com also has a wide lead when it comes to quality and features. Each year sees new additions and features to the app, making it harder and harder to resists for hardcore baseball fans.

If a fan is willing to shell out a few hundred dollars for a night at the ballpark with their family, $14.99 for a whole season’s worth of content seems like a bargain by comparison.

MLB.COM AT BAT 11 IS HERE

LIVE BASEBALL WHEREVER YOU GO, AVAILABLE EARLIER THAN EVER BEFORE

#1 Grossing App returns with first live mobile streaming for Spring Training games in February

New York, NY, February 24, 2011 – MLB.com At Bat, the top-selling, award-winning suite of mobile applications developed by MLB Advanced Media, is back for the 2011 season today and earlier than ever before will deliver a special free preview of MLB.TV live streaming video for At Bat 11 on Apple devices starting Saturday, February 26. At Bat 11, which is available now for iPhone, iPod touch, iPad, Android and BlackBerry, also introduces a new favorite Club home screen customization functionality for select devices.

With Opening Day just five weeks away, At Bat 11 will deliver additional updates prior to the regular season, including brand new features, offers and functionalities.

MLB.com At Bat 11 across each of these platforms offers the most comprehensive coverage of Grapefruit and Cactus League action with access to live Spring Training games, including every available radio feed and in progress statistical data. Among the At Bat 11 features available for Spring Training are:

Spring Training 2011

• Customize home screen to feature a designated favorite team (iPhone, iPod touch, Android only).

• Watch live streaming of about 150 available Spring Training games with a special mobile free preview of MLB.TV (iPhone, iPod touch, iPad only).

• Listen to available radio broadcasts of Spring Training games

• Follow league-wide scoreboards and batter-by-batter action for every Spring Training game

• Enhanced video library archive, searchable by player or team

• Breaking news, schedules and interactive rosters and players stats for every team

• Full-season schedule calendars

MLB.com At Bat 11 is available to subscribers for a one-time fee of $14.99 for the entire 2011 season. For more information, visit MLB.com.

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