Byrne will be speaking at the Mediabistro Circus (June 2-3 in New York) about how Businessweek.com has “implemented digital initiatives across the company to maximize opportunities online.” Says Byrne: “Twitter is an ideal tool for the reporter to use to ask the public, ‘What kinds of stories do you want to read,’ to tell the public ‘Hey I’m reporting this story out’…and finally, when the story is published, to allow the audience to know the story is published and invite them in.”
Also discussed: Jimmy Kimmel’s much-talked about Upfront routine, what differentiates Businessweek.com from other similar sites and the growing relationship between advertising and content.
Later this week: execs from FNC and CNN. More details to come…
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