Meet NBC’s “Longform Production Unit”

By Brian 

Dateline’s staff “is being integrated with NBC News Media Prods. to create a larger ‘longform unit’ with interchangeable parts that will produce everything from a breaking Dateline special to the upcoming six-part Models Inc., which is being produced by a Dateline staff for MSNBC and Bravo,” Michael Learmonth reports in a story titled “NBC tries to do more with less.”

“We don’t consider ourselves ‘Dateline’ or media productions; we consider ourselves NBC’s longform nonfiction unit,” David Corvo says. It’s a new way of operating; “we can be working on ‘Models’ and in the very next edit room, we’re doing a two-part investigative series on ID theft,” Corvo says. “It broadens our mission.”

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