London 7/7: CNBC “Jumped Into Action”

“CNBC also provided extensive early morning coverage of the bombings with a financial focus,” the Hollywood Reporter says. The network televised the initial report of an explosion and power surge, and “we had no idea it was related to any terrorism,” David Friend said.

“But CNBC jumped into action, with correspondents giving market reaction throughout the European markets, which were open. CNBC also got correspondent Ron Insana, covering the G-8 Summit in Scotland, on the air for reaction. By midday, CNBC had deployed a number of anchors and reporters at the NYSE, the New York Mercantile Exchange, an airport and even the Sun Valley Media Conference.”