The online gambling site Sportsbook.com opened a book last month on Katie Couric. “Offering the chance ‘to play this latest ratings game,’ Sportsbook invited bettors to wager on Couric’s chances for drawing more than 8.4 million viewers to her inaugural Evening News broadcast Sept. 5,” B&C reports. (That’s how many viewers she delivered on her final day at NBC.)
The oddsmakers thought the safe bet was that Couric tanks. But they had to rejigger the initial odds…
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