Laura Ingraham‘s new 10 p.m. Fox News show came in first for the hour, drawing 3.27 million total viewers and 622,000 in the A25-54 demo. While the viewer lead was commanding (+26 percent over MSNBC’s The Last Word, and a +145 percent lead over CNN Tonight) Ingraham’s edge in the demo over Lawrence O’Donnell was by just 10,000 viewers, or +1.6 percent.
Ingraham also lost viewers from her lead-in of Sean Hannity. As for FNC’s other debut last night, Fox News @ Night with Shannon Bream averaged 1,865,000 Total Viewers and 401,000 in the demo. That’s up from last Monday when a re-air of Tucker Carlson Tonight averaged 1,420,000 Total Viewers and 361,000 in the demo.
But the pivot away from Fox’s opinion shows back to a news program at 11 p.m. showed a -75 percent drop in total viewers, and a loss of -55 percent in the demo. For comparison, the viewer drop-off last Monday (from Fox News Tonight at 10 p.m. to the Carlson re-air at 11 p.m.) was -41 percent in viewers and -34 percent in the demo.
Oct. 30, 2017
8 p.m. – Carlson 3,275,000 / 738,000
9 p.m. – Hannity 3,508,000 / 764,000
10 p.m. – Ingraham 3,274,000 / 622,000
11 p.m. – Bream 1,865,000 / 401,000