Katie’s Third Day: 9.48 Million Viewers

By Brian 

Katie Couric beat Charles Gibson by almost three million viewers on her third night in the CBS Evening News chair. CBS averaged 9.48 million total viewers, compared to 6.58 million for ABC. (NBC’s numbers won’t count in the weekly average “because of low coverage due to the NFL opening game,” CBS notes.)

CBS delivered a 2.5 in the 25-54 demo and a 1.8 in 18-49. ABC had a 1.8 and 1.2, respectively. Click continued for the press release…



THE “CBS EVENING NEWS WITH KATIE COURIC” IS IN FIRST PLACE
FOR THE THIRD CONSECUTIVE NIGHT

9.48 MILLION VIEWERS WATCHED THE “CBS EVENING NEWS” LAST NIGHT

CBS BROADCAST IS ALSO DOMINANT IN KEY DEMOS

Last night’s (7) CBS EVENING NEWS WITH KATIE COURIC attracted 9.48 million total viewers, finishing in first place for the third consecutive night, while easily beating ABC’s “World News” (6.58 million viewers). Thursday’s “NBC Nightly News” will not be included in their weekly average because of low coverage due to the NFL opening game.

The CBS EVENING NEWS beat ABC by more than two full ratings points and nearly three million viewers. Compared to the same night a year ago, the CBS EVENING NEWS was up +48% in households (6.8/14 from 4.6/10), while ABC dropped -23% (4.6/10 from 6.0/13).

The CBS broadcast increased +45% in total viewers (9.48 million from 6.53 million), while ABC decreased -22% in total viewers (6.58 million from 8.49 million).

The CBS EVENING NEWS showed gains in the key news demographic of adults 25-54: up +47% (2.5 from 1.7) compared to the same night last year. Additionally, the CBS broadcast was up +38% in adults 18-49 (1.8 from 1.3), while ABC was down -36% in adults 25-54 (1.8 from 2.8) and down -37% in adults 18-49 (1.2 from 1.9).

In household ratings, the last time the CBS EVENING NEWS finished in first place for three consecutive nights was in 1998 (April 27-29).

The CBS EVENING NEWS WITH KATIE COURIC is broadcast weekdays (6:30-7:00 PM, ET/PT) on the CBS Television Network. Rome Hartman is the executive producer of the broadcast.

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