“CNN has served as something of a farm team for the Eye,” and Lou Dobbs‘ Early Show contributor deal is just the latest example, Variety reports.
|“As a network, CBS is attempting to use national personalities developed on CNN to bolster its bench of analysts, contributors and correspondents.”|
| “CBS News and Sports prexy Sean McManus had targeted both Gupta and Cooper for full-time gigs at CBS, but both had personal reasons to stay at CNN.|
Gupta wanted to keep his neurosurgery practice in Atlanta, which he balances with his CNN role, while Cooper wanted to keep his two-hour primetime show on the cable news net.
But sharing personalities has the potential to be mutually beneficial. CNN lends news personalities with a national profile. CBS provides a bigger, broadcast platform that exposes them to many more viewers than see them on CNN.”