July Ratings: Fall Into The Gap

By Brian 

Did you think network morning shows were the only programs with a vested interest in the gap? Think again. “FNC Continues to Widen The Gap With CNN,” the network’s press release says. It cites two widening gaps:

Total day averages: FNC: 988,000 / CNN: 436,000 / MSNBC: 201,000

> “The gap between FNC and CNN in Total Day viewership was 127%” in July — “a 46% increase since January 2005.”

Primetime averages: FNC: 1,913,000 / CNN: 713,000 / MSNBC: 280,000

> “The gap between FNC and CNN in Prime Time viewership was 168%” in July — “an 85% increase since January 2005.”