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There’s significant promotion-related news coming out of the CBS camp this morning: Jim Lanzone has been named to the newly-created position of Chief Digital Officer of CBS Corporation.
He will also continue as CEO of CBS Interactive.
“I’m very pleased today to be expanding Jim’s role in the development of this increasingly important part of our company,” Les Moonves, Chairman and CEO of CBS Corp., announced this morning. “For the past five years, Jim has built a successful business and organization at CBS Interactive, which is now a thriving and profitable operation – and one of our most exciting growth engines as we move to build CBS All Access, CBSN and many other important initiatives in the digital space. Now, as our first-ever Chief Digital Officer, Jim will bring that expertise and influence to all of CBS’s businesses by working hand in hand with digital operations across the Corporation.”
Lanzone, who joined CBS Interactive as president in 2011, will oversee digital matters across all of the company’s divisions. Prior to arriving at CBS Interactive, Lanzone was co-founder and CEO of Click Media, Inc, which was acquired by CBS in 2011. He has also served as CEO of Ask.com (formerly Ask Jeeves).