Much like rival CNN.com, the March 11 earthquake and resulting tsunami in Japan produced records for the MSNBC Digital Network in March, with photo slideshows and the PhotoBlog on msnbc.com performing exceptionally.
A total of 670 million slideshows were viewed via the MSNBC Digital Network during the month, setting a new mark and topping the previous record-holder — January 2010, when Haiti suffered an earthquake — by 63 percent.
Interactive panoramic images from MSN Japan helped to boost PhotoBlog to a strong March.
Other strong March performances were turned in by the sites for: Today, which set a new monthly site record with 67.9 million video streams, 7 percent above its previous record, reached in January; NBC Nightly News with Brian Williams, which bested its previous site record for monthly video streams by 30 percent, tallying 37.7 million; The Rachel Maddow Show, which saw its 10.7 million video streams top its previous mark by 53 percent; and Dateline, which served 8.1 million video streams in March, 40 percent more than its prior best.