Summing up the total viewer data for January 2005 vs. the same month a year ago: FNC is down slightly, CNN is down, MSNBC is up, CNBC is up a little in total day and a good bit in primetime, and HLN’s Nancy Grace effect is evident in primetime but not in total day.
Notice how MSNBC has gained 10% viewership while CNN has lost 9% in total day — and how MSNBC has gained 16% viewership while CNN has lost 17% and FNC has lost 18% in primetime — are we seeing a shift?
Total day ’06: FNC: 899,000 / CNN: 461,000 / MSNBC: 238,000 / HLN: 234,000 / CNBC: 138,000
Total day ’05: FNC: 922,000 / CNN: 509,000 / MSNBC: 217,000 / HLN: 238,000 / CNBC: 131,000
% change: FNC: -2% / CNN: -9% / MSNBC: +10% / HLN: -2% / CNBC: +5%
Prime ’06: FNC: 1,604,000 / CNN: 876,000 / MSNBC: 301,000 / HLN: 240,000 / CNBC: 126,000
Prime ’05: FNC: 1,483,000 / CNN: 724,000 / MSNBC: 349,000 / HLN: 343,000 / CNBC: 155,000
% change: FNC: -18% / CNN: -17% / MSNBC: +16% / HLN: +43% / CNBC: +23%
Jan. #’s: Total Viewers Vs. 2005
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