Staffers at NBC’s Today Show enjoyed yesterday’s Observer feature about ABC’s Good Morning America/Desperate Housewives synergy.
“They are calling themselves the Desperate Housewives Headquarters,” an industry insider laughed, “at a time when we’re going through the biggest natural disaster in American history.”
The insider said the contrast between GMA/Today is evident — “and embarrassing.” Today is positioning itself as the smarter, newsier morning show.
Today beat GMA by 754,000 viewers last week…
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