In Their First Week As Co-Anchors, Savannah Guthrie and Hoda Kotb Are No. 1 in the Morning

By Chris Ariens 

Savannah Guthrie and Hoda Kotb are the new No. 1 morning team.

With their Today show pairing made official last week, following the November departure of Matt Lauer, Guthrie and Kotb finished first in both total viewers and the ad-friendly A25-54 demo last week. This is actually the 6th week at No. 1 for Today, since the week Lauer was fired.

All three morning shows are down compared to the same week last year. Today is down -2 percent in viewers and down -10 percent in the demo, ABC’s Good Morning America is down -9 percent in viewers and down -14 percent in the demo and CBS This Morning, which gets a new co-host starting tomorrow in John Dickerson, replacing Charlie Rose, was down -3 percent in viewers and down -11 percent in the demo.

The averages for Week of Jan. 1, 2018:

  • Total Viewers: NBC: 4.465M / ABC: 4.276M / CBS: 3.606M
  • A25-54 viewers: NBC: 1.576M / ABC: 1.348M / CBS: 944,000
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