Last November, Jim Cramer “faced a decision: renew his contract with Kudlow & Cramer, where he was dissatisfied with its middling ratings, or return to the world of money management.” He chose a third route, as Broadcasting & Cable explains:
| He opted for neither, instead brainstorming a concept for a new program and then going up the CNBC ladder to pitch it. After being soundly rejected, he begged his way into a meeting at the top of NBC’s food chain, with NBC TV networks chief Jeff Zucker. “I told Jeff, ‘Listen, I’m a manic, overachieving, competitive dollar sign,” Cramer says. “Unleash me, and I’ll bring you the goods, or I’ll die trying. I think he wanted to see if I’d blow myself up.” Thus far, Zucker seems happy to have taken the risk. “He’s a character, and in television, characters rule,” says Zucker. “In cable, outlandish characters really rule.” |
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