Marketwatch.com’s Jon Friedman writes that despite MSNBC’s low ratings, “It does stand out in one underappreciated category: embarrassing, mealy-mouthed apologies.”
Friedman counts the ways the network has had to apologize, of late, for some of the things their anchors have said. Friedman has a suggestion, or two:
The network also needs some discipline in its ranks. It could use a top executive with strong ethics and news sense, someone who will take no nonsense from the network’s loose cannons and will forcefully remind these “journalists” that their obligation is to inform the public, not to audition material for a guest spot on ‘Saturday Night Live’s’ Weekend Update.
NBC already has a news executive who fits those requirements on its payroll. Mark Whitaker joined NBC News last year as a senior executive after three decades at Newsweek. It’s time MSNBC started grooming Whitaker or someone with his management ability to take control of this damaged property before it becomes an industry joke.Advertisement