How Are Presidential Candidates Performing on YouTube?

By Brian Flood 

With a GOP debate tomorrow night, we decided to check in and see how Republican presidential candidates are performing on YouTube. No surprise, Donald Trump continues to be the highest viewed candidate, gaining 18M views during the week-long sample size.

ZEFR, a leading video identification technology company that provides YouTube data, explored how the top 10 Republican and Democratic candidates are performing on the platform. The data is based on views and comments for the week of Nov. 30 to Dec. 6.

Ben Carson, Ted Cruz, and Marco Rubio had the highest view growth, while Hillary Clinton joins Trump and Cruz with the highest engagement rates out of all the candidates.

YouTube Data