HLN Is Gunning For MSNBC In Prime Demo

Headline News has topped MSNBC in primetime five times this year in the 25-54 demo — including twice last week.

HLN has also beaten MSNBC two times in prime in total viewers.

In the same time period, Nancy Grace has beaten Keith Olbermann four times in total viewers and five times in the demo…

> Update: 7:38pm: An insider responds: “If Headline News wants to pin their hopes on Anna Nicole Smith, they can go right ahead. Olbermann topped Nancy Grace (and Paula Zahn) by a wide margin in January and will continue to do so.”

> Update: 11:11am: “HLN wins against MSNBC began well before Anna Nicole died this year,” A CNN insider says. “HLN continues to beat MSNBC in P2+ and P25-54 monthly CUME and HLN had the fastest growing show in cable news last year with Glenn Beck…”