Here Are Broadcast Network Ratings for Days 1-7 of the Senate Impeachment Trial

By A.J. Katz Comment

We are presently 9 days into the Senate impeachment trial of Pres. Trump, and the first 7 days worth of Nielsen ratings for the broadcast networks carrying the proceedings are in.

Before we look at the day 1-7 average, will break down day 7.

According to Nielsen live-plus-same-day data (shown below), CBS averaged the largest total audience of the broadcast networks during day 7 coverage on Tuesday afternoon, averaging 1.34 million total viewers. ABC was No. 1 in Adults 25-54, averaging 276,000 viewers during that 1-3 p.m. ET time period.

Despite coming in 3rd place, NBC posted day-to-day growth in both Total Viewers (876,000) and Adults 25-54 (210,000), something ABC and CBS failed to do.

Tuesday, Jan. 28, 2020

 Senate Impeachment Trial Day 7 Broadcast News Coverage 
Network Total Viewers (000) A25-54 Viewers (000) Time Period (ET)
CBS 1,337,000 248,000 1-3:01 p.m.
ABC 1,197,000 276,000  1-3 p.m.
NBC 876,000 210,000  1-3:05 p.m.

CBS was the No. 1 broadcast network for Monday, day 6 coverage of the impeachment trial across the board. The network performed especially well among Adults 25-54, averaging 339,000, significant more than its competition. NBC, on the other hand, hit a low in the demo (190,000).

Monday, Jan. 27, 2020

 Senate Impeachment Trial Day 6 Broadcast News Coverage 
Network Total Viewers (000) A25-54 Viewers (000) Time Period (ET)
CBS 1,524,000 339,000 1-3:14 p.m.
ABC 1,304,000 284,000 12:45-3:08 p.m.
NBC 863,000 190,000 1-4 p.m.

Looking at the first 7 days of Senate impeachment trial coverage, it’s CBS that has averaged the most total viewers (1.42 million). ABC, on the other hand, has averaged the most Adults 25-54 (307,000). CBS is No. 2 among Adults 25-54 (284,000), while NBC is 3rd in the demo (219,000) and Total Viewers (893,000).

 Sen.Impeachment Trial Days 1-7 Broadcast News Coverage 
Network Total Viewers (000) A25-54 Viewers (000) Time Period 
CBS 1,422,000 284,000 Jan.21-Jan.28, 2020
ABC 1,292,000 307,000 Jan.21-Jan.28, 2020
NBC 893,000 219,000 Jan.21-Jan.28, 2020

It’s worth taking into account, however, that NBC has stuck with the Senate impeachment trial longer than ABC and CBS have. Days 1-7, NBC has shown a total of 1,313 minutes of the trial. That’s nearly 22 hours of coverage over the first 7 days. ABC has shown 1,182 minutes of the trial, or nearly 20 hours, while CBS has shown 1,143 minutes, or roughly 19 hours.

Here are ratings for days 1-5:

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