He “Turned The Evening News Around”

By Brian 

This Fortune Magazine piece praises Bob Schieffer from several directions for steadying the CBS Evening News ship.

“Bob Schieffer is an expert,” says Henry Schleiff, CEO of Court TV. “He’s paid his dues, and while all the networks are running away from people his age, the audience is embracing him — because he’s real.” And Brad Adgate, research director of Horizon Media, says Schieffer “has certainly turned the Evening News around.”

This all leads Devin Leonard to assert that “Schieffer’s success raises difficult questions for all three networks.” More… (Via Romenesko)

Advertisement
Advertisement