Gravitas = Superior Ratings?

By Brian 

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Jon Friedman misses Walter Cronkite:

“This uninspiring new generation of anchors is a big reason why the public has so turned away from the evening-news broadcasts. Yes, cable TV, video games and the Internet have cut into the networks’ share of the audience.

If the network news suits could conjure up someone with Cronkite’s gravitas, the 6:30 p.m. news shows would have much greater urgency — and superior ratings.

But morning-news anchors are too busy buttonholing the majority of their guests everyday about such burning issues as cooking lessons, fitness suggestions and love life advice. And the evening-news folks seem to flit from appearance to appearance on Larry King Live, Charlie Rose, and the late-night talk shows.”

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