Goodbye, Topic A With Tina Brown

Topic A With Tina Brown will sign off CNBC’s weekend air on Sunday, May 29. “As many of you may be aware, our very own Tina Brown has recently secured a major book deal with Doubleday to write about the legacy of Princess Diana,” CNBC prez Mark Hoffman wrote in a staff memo this afternoon. “The book is set to be published in 2007, to coincide with the 10th anniversary of the Princess’ death. This book will be a major undertaking for Tina. She is under a very tight deadline and will be required to travel frequently to London. Therefore, she has asked me if she could relinquish her ‘Topic A’ duties to focus on the book.” BCBeat has the full memo.

> B&C’s John Higgins had the scoop first. “Last Sunday, Topic A’s prime time airing managed to draw just 4,000 souls in the key news demo, adults 25-54. Total viewership reached just 26,000,” Higgins writes.

> April 6: “Tina Brown simply cannot find an audience.”