GMA’s Bold Announcement

By Chris Ariens 

Pulling back the curtain a bit: Every Thursday I get the ratings for the previous week’s network morning newscasts. Each network sends out an email touting their win or their growth. Today’s email from ABC News included, nine, count ’em, nine boldface pronouncements.

The most significant being this:

GMA BEATS NBC ON BOTH THURSDAY AND FRIDAY
GMA TAKES THURSDAY BY 240,000 TOTAL VIEWERS AND FRIDAY BY 80,000

I’ll have the ratings breakdown for last week in just a bit. In the meantime, click continued to read ABC’s release…


August 23, 2007

Ratings Report for ABC News’ “Good Morning America”
For the week of August 13 , 2007

“GMA” BEATS NBC ON BOTH THURSDAY AND FRIDAY
“GMA” TAKES THURSDAY BY 240,000 TOTAL VIEWERS AND FRIDAY BY 80,000

FOR THE WEEK ONLY 120,000 TOTAL VIEWERS SEPARATE “GMA” AND “TODAY” 260,000 ADULTS 25-54

“GMA” SLASHES GAPS WITH NBC:
WEEK-TO-WEEK, TOTAL VIEWER GAP 79% SMALLER; 54% SMALLER IN THE ADULTS 25-54 DEMO

YEAR-TO-YEAR TOTAL VIEWER GAP WITH NBC 68% SMALLER

WEEK-TO-WEEK, “GMA” GAINS +180,000 TOTAL VIEWERS AND +140,000 ADULTS 25-54 WHILE NBC DECLINES IN BOTH CATEGORIES: -270,000 TOTAL VIEWERS AND -160,000 ADULTS 25-54

SMALLEST TOTAL VIEWER GAP BETWEEN THE TWO PROGRAMS SINCE THE WEEK OF MAY 16, 2005 – SMALLEST DEMO GAP SINCE THE WEEK OF OCTOBER 10, 2005

“GMA” POSTS ITS BEST DELIVERY IN BOTH TOTAL VIEWERS AND ADULTS 25-54 SINCE THE WEEK OF MAY 28, 2007

NBC POSTS LOWEST DELIVERY IN TOTAL VIEWERS SINCE THE WEEK OF AUGUST 26, 1996 AND IN THE ADULTS 25-54 DEMO SINCE THE WEEK OF CHRISTMAS 2006

“GOOD MORNING AMERICA” RANKS #1 IN 17 MARKETS AROUND THE COUNTRY, INCLUDING: LOS ANGELES; CHICAGO; PHILADELPHIA; DALLAS; ATLANTA AND HOUSTON

For the week of August 13, 2007, ABC News’ “Good Morning America” continued to perform strongly against the competition and beat NBC’s “Today” in Total Viewers on both Thursday and Friday. Thursday: (ABC: 4.770 million vs NBC: 4.530 million) Friday: (ABC: 4.620 million vs NBC: 4.540 million.)

On Thursday, Diane Sawyer scored back-to-back exclusive interviews with both Lisa Marie Presley and Star Jones. Sawyer traveled to the historic Graceland Mansion to sit down with the daughter of Elvis Presley for an in-depth discussion on what life was like with “The King.” Sawyer also spoke with Star Jones – live and in-studio – about her dramatic weight loss and new Court TV talk show. On Friday, “GMA” concluded it’s “Best Burger Challenge” with chef Emeril Lagasse and welcomed The Beach Boys for some summer music live in Manhattan’s Bryant Park.

“GMA” beat NBC by 240,000 viewers on Thursday and 80,000 Friday. Compared to the same time last week, “GMA” slashed the Total Viewer gap with NBC’s “Today” 79% in Total Viewers and 54% in Adults 25-54. In addition, year-to-year, “GMA” cut the Total Viewer gap by 68% and 3% in the demo.

“Good Morning America” also gained +180,000 Total Viewers and +140,000 Adults 25-54 while NBC declined in both categories losing -270,000 Total Viewers and -160,000 Adults 25-54 (vs. same time last week.)

“Good Morning America” posted its best delivery in both Total Viewers and Adults 25-54 since the week of May 28, 2007 while NBC posted its lowest delivery in Total Viewers since the week of August 26, 1996 and worst demo delivery since the week of Christmas, 2006.

For the week, only 120,000 Total Viewers and 260,000 Adults 25-54 separated “GMA” and “Today”. “Good Morning America” also ranked #1 in an impressive 17 markets around the country, including: Los Angeles; Philadelphia; Dallas; Atlanta and Houston.

Source: Nielsen Media Research

MORNING NEWS WEEK OF AUGUST 13, 2007

Total Viewers Adults 25-54

ABC 4,470,000 1,930,000
NBC 4,590,000 2,190,000
CBS 2,340,000 970,000

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