But both leading morning shows continue to lose viewers while No. 3 CBS This Morning continues to gain. In fact, this was CBS’s best February in 22 years, when the network aired the Lillehammer Olympics. CBS,which had the benefit of the Super Bowl and the Grammy Awards in February, has now seen 41 consecutive months of growth. That’s in the face of declines by both Good Morning America (22 months) and the Today show (21 months).
Compared to February 2015 CBS This Morning was up +11 percent in viewers and up +3 percent in the demo. ABC was down -11 percent and down -16 percent while Today is down -5 percent and down -3 percent.
With a win in February, GMA has now won 15 straight sweeps months among total viewers while the Today show wins its 3rd straight sweeps among younger viewers. It was NBC’s narrowest sweep margin in total viewers in two years, when NBC aired the Sochi Olympics.
For the week, GMA was first in viewers, Today was first in the demo but, again, only CTM grew its viewers vs. the same week last year.
The averages for February, 2016:
- Total Viewers: ABC: 5.075M / NBC: 4.904M / CBS: 3.924M
- A25-54 viewers: ABC: 1.771M / NBC: 1.938M / CBS: 1.175M
The averages for the week of Feb. 29:
- Total Viewers: ABC: 5.244M / NBC: 4.933M / CBS: 3.792M
- A25-54 viewers: ABC: 1.820M / NBC: 1.905M / CBS: 1.131M