Geraldo At Large’s Ratings Weren’t Justifying “Hefty Production Budget”

By Brian 

> Broadcasting & Cable: “The magazine show was averaging a 1.6 rating season-to-date, not enough to justify its hefty production budget, which was estimated to be $500,000-$1 million per week. FNC is expected to absorb a majority Rivera’s forty person staff, which was informed of the decision at a meeting Thursday.”

> Associated Press: The show “was foiled, in part, because it didn’t have a distinctive home within the 93 markets that were airing it, said Bill Carroll, an expert in syndication for Katz Television. It was broadcast live in the late afternoon, but nearly half the stations are showing it after 11:30 p.m., he said. The show’s audience also proved too small and too old, he said.”

> TV Week: “The cancellation could make way for Warner Bros.’ upcoming newsmagazine based on Web site TMZ.com, a source said Thursday.”

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