Friedman Explains “Four Jobs” (& Jabs GMA)

By Brian 

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Steve Friedman‘s new CBS morning show gig is written up in the latest editions of both Broadcasting & Cable and TV Week.

In B&C, Friedman tells Allison Romano: “You have four jobs to do in morning television. First, to tell people what happened after they went to bed. The second thing is, you have to give people something in their lives they can use… The third thing is, you have to make sure when they leave the house, they are smarter… The final thing is that mornings are very stressful. There is never enough time; you have to give people something to smile about and to feel good about. If you do those four things in a coherent package, you will ultimately do well in morning news.” More…

In TV Week, Michele Greppi writes: “I’m Sean’s guy at the show and I’m the show’s guy with Sean,” Mr. Friedman said. He compared the CBS News setup to the working relationships between Phil Griffin, the NBC News senior VP in charge of ‘Today,’ and ‘Today’ executive producer Jim Bell and between Phyllis McGrady, the ABC News senior VP in charge of ‘Good Morning America’ and prime-time news programming, and ‘whoever’s doing Good Morning America at the time.'” Here’s more on his jab at Ben Sherwood

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