Frank Radice Joins NATAS as President/CMO

By Chris Ariens 

Frank Radice, who spent the last 37 years as a TV producer and marketer, has been named President and Chief Marketing Officer of The National Academy of Television Arts and Sciences.

Until last year, Radice was EVP of The NBC Agency, a job he’d held since 2002. Radice joined NBC in 1995 where he created and produced “Live at 5” on Washington D.C’s WRC-TV. During his 13 years at NBC, Radice oversaw the marketing for all NBC News productions, as well as MSNBC. He oversaw the promotional campaign for the Tom Brokaw to Brian Williams transition, and the addition of Meredith Vieira to “Today.” He even co-created the Today show’s “America’s First Family” theme.

Before NBC, Radice was EP of entertainment news at CNN. Before that, he spent 11 years at ABC News as a producer for “Nightline” and “World News Tonight.”

At NATAS, Radice will have primary oversight of all aspects of the sales, sponsorship, and marketing deals as well as represent the Academy at industry functions.