With the most significant prime time overhaul in history at Fox News, and the daily head-spinning headlines from the White House giving a shot in the arm to MSNBC, the cable news ratings wars are heating up.
Last week, for the first time since 2009, MSNBC was the most-watched cable news network in weekday prime time (8-11 p.m.) in the advertiser-coveted A25-54 demo. Three MSNBC shows finished first in their time periods in the demo for the week: The Rachel Maddow Show, The Last Word with Lawrence O’Donnell and The 11th Hour with Brian Williams.
In total viewers, Fox News led in weekday prime with 2.6 million viewers, with MSNBC not far behind at 2.4 million, and CNN at 1.3 million.
Meanwhile, for the full 7-day week, Fox News Channel was the most-watched basic cable channel in both total day and prime time. This is the 19th straight week FNC has been the most-watched cable network in total day. All three cable channels finished in the Top 5, in total day viewers with Fox News No. 1, MSNBC No. 3 and CNN No. 4. (See the ranker below)