Fox & Friends: Morning Show “Antidote”

By Brian 

Today’s Observer examines the success of the “E.D., Brian and Steve show:” Fox & Friends. Newsy nuggets:

> “Several times this fall, Fox and Friends has seen its audience climb to around four million people — in range of Today and GMA, which average between five and six million viewers — on the back of breaking news.”

> “Recently, Fox and Friends has begun making a play for the hefty morning-show advertising dollars that have made GMA, Today and even The Early Show such valuable profit centers…The ratings leaps this fall, and Fox’s effort to cast its program as an ‘antidote,’ in the words of Roger Domal, the network’s national sales director, have helped them win deals with the big morning advertisers: pharmaceutical companies, car manufacturers and large retailers, among others.”

> The show’s new marketing campaign features “the whole Fox and Friends family posing under the headline, ‘The Biggest, Best, Most Important Morning Show on Television’…And then there’s the not-so-subtle dig at the competition, taking advantage of gossip items about rivalries and backstabbing on the sets of the network morning programs: Underneath, in yellow, the ad reads: ‘And our people actually like each other.'”