Fox Biz Offers New Advertising Options

By Brian 

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News Corp’s deal with Time Warner Cable to carry Fox Biz “will give the channel access to the crucial Wall Street audience and to the Madison Avenue-based advertising community,” Ad Age notes.

That advertising community is crucial. The launch of Fox Biz “could be a way for Fox News sales to reach out to fresh advertisers,” Ad Age’s Claire Atkinson writes. “After the company’s 10-year ascent to lead the cable news ratings, Fox News may have already soaked up all double-digit spending increases it can muster…”

> Also: “Annual advertising revenue at CNBC is estimated at $300 million…”

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