Fox Biz In Q4: Meanwhile, CNBC Programs Still Continue To Scratch

By Brian 

CNBC seemed a bit threatened by FNC having the top five business shows in cable — January 2007 marked five consecutive years that FNC has held this title. Earlier today, I noted that demo viewership for FNC’s biz shows seemed to be declining.

But the ratings are still higher than CNBC’s, as many of their programs still continue to scratch. In 2006, more than a quarter of CNBC’s programming scratched in viewers and nearly 30 percent scratched in the all-important 25-54 demo. Click here for a PDF showing all the scratches…

> Update: 7:27pm: CNBC has sent along its version of the chart, which they say is more accurate. Here it is (Excel chart)…