Former NBC and CBS correspondent Ed Gordon is the subject of Mediabistro’s latest “So What Do You Do?” interview. Gordon, the host of a nationally-syndicated radio show as well as an interview series on NBC O&Os, offered some advice about navigating “exclusive” interviews in today’s media landscape:
Well, it’s not as easy as it used to be in what I call the “old days.” I mean, it used to be that you got an exclusive and it was exclusive, and you were the only one who could talk to that person for, let’s say, at least a week, or a month, or during that period. Now, it’s very hard to get an exclusive interview because people just don’t believe in talking to one person. They’ll talk to you, and then Dr. Phil and Entertainment Tonight and everybody else. So, I think what you want to shoot for is getting someone to talk to you in a way they don’t talk to everyone else.