Forget The TV Ratings Race; “I Wish We Published Newspaper Circulations!”

By Brian 

Charles Gibson continues to say he’s disinterested in the evening news ratings race.

“I’m stumped about how it reverberates,” he tells Marketwatch’s Jon Friedman. “We’re a country of list-makers.”

“Then he contemplated how the despondent newspaper companies have it easier on one level, since the public is fixated on factoids such as television ratings and box-office tallies. ‘I wish we published newspaper circulations!’ Gibson exclaimed.”

Here’s the full column…