Five Minutes vs. Five Weeks

> Update: 2:48pm: An e-mailer wonders: “Why didn’t O’Reilly use Eric Burns or someone else from Fox News Watch? Shows like Watch and Reliable need some cross-promotion and rarely get any at all.”

> Update: 2:06am: “Ironically, viewers get more substance and information in five minutes of watching Kurtz than they do in five weeks of watching O’Reilly,” an e-mailer rebuts…

Washington Post media critic Howard Kurtz‘s prominence comes (in part) from his weekly CNN show Reliable Sources.

His Sunday morning broadcast is averaging 418,000 viewers this quarter to date — including 148,000 in the 25-54 demo, down 18 percent over the previous quarter.

Last night, Kurtz appeared on The O’Reilly Factor. If the ratings are accurate, more people saw him in five minutes on FNC last night than have watched him in about five weeks of weekly broadcasts on CNN…